I think that a lot of companies realize how damaging spam is and do not want to be accused of sending these unsolicited emails. Most people reject unsolicited emails and this may damage the credibility of a good company. March 27, - I agree that targeted email marketing instead of mass email marketing is a better email marketing strategy because you want to target people that have bought from you before because these are the customers that most likely to buy from you again. Most people when faced with this situation fill out the card and the company develops its email marketing lists. This way if you don’t sign up for the card, you will have to pay the regular price for everything. One supermarket in particular requires its customers to sign up for the reward card in order to receive the sales offered throughout the store. Once you fill out a reward card application they track every purchase and may send you additional coupons based on the email that you provided. Many supermarkets and drug stores do this. 23 hours - I know that some companies will use a rewards or customer loyalty card in order to track purchases and also send you promotional emails regarding targeted offers.
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